At Marketing Organic, we believe in the power of digital marketing to transform businesses and drive success in the online world. Established with a
passion for innovation and a commitment to delivering exceptional results, we are a small but dynamic team of digital marketing experts dedicated to
helping businesses thrive in the digital landscape.
Our mission is simple: to empower businesses of all sizes with effective and customized digital marketing solutions. We understand that every business is unique, and we tailor our strategies to meet the specific needs and goals of each client. Whether you're a startup looking to establish a strong online presence or an established business seeking to enhance your digital marketing efforts, we've got you covered.
At Marketing Organic, we pride ourselves on our commitment to excellence, creativity, and results.
Here's what sets us apart:
Get content that both Google and your target customers love. Content is a crucial aspect of digital marketing. We help you create and distribute valuable, relevant, and consistent content to attract and engage a target audience. We produce blog posts, articles, videos, infographics, and much more to improve your ranking.
Optimize your website to improve its visibility in search engine results. This includes on-page optimization, content creation, link building, and technical SEO to enhance your website's ranking on search engines like Google.
We use Social media platforms to provide opportunities to connect with and engage your audiences. We create and share content on platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, and others to enable your business to build brand awareness, drive traffic, and foster customer relationships. .
We send targeted messages to your target audience to promote your products, services, or events. This enables you to nurture leads, build customer relationships, and drive conversions.
We facilitate your mutual collaboration with influencers who have a significant following in a particular niche and can help your business reach a larger audience and build trust with potential customers.
We help you partner with other businesses or individuals (affiliates) who promote your products or services and earn a commission for each sale or lead generated through their efforts. We also link your site to other websites so you can earn when clients purchase through your link. We also help you set up online stores; Shopify, Amazon, and Magento.
We Monitor and analyze data that is crucial for evaluating the performance of your digital marketing campaigns. Using tools like Google Analytics, we provide insights into website traffic, user behavior, and the effectiveness of your marketing efforts.
A well-designed and user-friendly website is essential for a successful digital marketing strategy. We offer you and your business
website development, design, and optimization services for a better user experience.
Our PR services offering involves building and maintaining a positive brand image, managing crises, and engaging with the online community on your behalf.
We place ads on search engines or social media platforms and pay a fee each time the ad is clicked. Google Ads and Facebook Ads are popular platforms we use. We also advertise on Instagram, X, and LinkedIn with the singular focus of driving traffic to your website.
We automate your advertising, using a data-driven approach to buying and optimizing digital advertising in real time. We use software and algorithms to purchase ad space and target your specific audiences, as opposed to traditional methods that manual negotiations and human intervention. This gets you the results you want.
We design your logo, brochures, company profiles, business reports, and other business communication. We develop taglines and slogans for your brand and help you create the right brand tone to help you stand out in the competitive marketplace.
You have finally managed to start your dream business. Congratulations on taking the very
first step. How do you ensure that your targeted clients know about your new product or
company? How do you get clients as enthused about your new product as you are? How do
you attract and retain customers in the short and long term? These are the exact questions
that the marketing mix answers, synonymously referred to as the 4 Ps of marketing.
What are they, and how do you use them to your firm's advantage? Let's find out...
Product refers to the goods or services offered to your target market to meet their needs. Before you start any business, it's imperative to do your research well and ensure what you are offering meets a need that's currently unmet. Alternatively, you could provide the same products that meet the same need other companies do but does it uniquely.
Price refers to the amount that your customers will be willing to pay for your product. The target market will guide you on the best price for your product. Premium customers will be attracted to high-quality products even if they are expensive. Customers with more disposable income will afford premium-priced products. Those with less disposable income will afford less costly goods and often prioritize quantity over quality. Others would purchase smaller amounts of your product frequently other than make one colossal purchase.
Place comprises the whole process of availing the products to consumers where and when they require them. Some companies sell directly to consumers; others use intermediaries. Businesses should also decide on their physical, online, or hybrid location, guided by their target market's characteristics. Product availability is an important consideration to make under this marketing mix element. Customers are generally not forgiving when a business has stockouts when they need the products.
Promotion involves a business's efforts to communicate with, attract and retain the targeted clients. Advertising, sales promotion, public relations, and direct marketing are among the most effective marketing techniques to achieve this goal. A company might have the best product offering, but if the targeted clients do not know about it, it will neither be good for the business nor the targeted clients.
The four elements in the marketing mix should be used in an integrated way to yield good results. As an entrepreneur, you need to make the necessary effort to understand your clients and choose a suitable market niche to serve that will allow your business to thrive, given its specific characteristics. Now that you know about the core elements of the marketing mix, you now have the information you need to scale up your fascinating entrepreneurial journey!
A most recent report by Statista shows there are 5.18 billion cyberspace users globally,
equivalent to about sixty percent of the world’s population. Almost all internet users are
social media users too.
Whether you are a startup or a well-established business, you want to reach out to this
enormous audience of people who could be your potential customers.
Traditional marketing strategies have their unique merit.However, this article delves deeper
into why digital marketing is vital for your business...
1. Targeted Reach
Web marketing can enable you to have specific messages for the different types of customers you are targeting. You can have this very targeted communication based on demographics and consumer behavior. For example, more mature social media users will be on Facebook. Younger ones will be on to Tik tok. You can therefore decide where to place your marketing message depending on your target age. Another example is that; individuals with unique needs and interests usually form Facebook or WhatsApp groups. As a fitness apparel merchandiser, you can target to market your sports products in groups formed by and comprising sports enthusiasts. These would be select potential clients for your business.
2. Wider Reach
Digital media have brought about increased globalization and enabled the glocalization of goods and services by firms. Your website can have language options to allow potential clients worldwide to interact with your company. Your product can be marketed to clients from around the globe using a well-thought-out e-marketing strategy. Some renowned influencers from various industries have worldwide followers on social media, and your company can leverage this by making these stars it's brand ambassadors.
You can also adapt e-marketing strategies to suit your company’s budget. If you own a sole proprietorship, you can do the online marketing and only hire experts on a need basis. More prominent companies can spend more, but the expenditure will always be lower than traditional marketing to achieve the same results. This lower budget, however, can maintain the expected results. A good product advert on youtube or any other social media channel is mostly cheaper than alternative traditional advertising on TV and billboards. Yet it can have significant returns to the business if well executed.
4. Measurable Results
Using various data analytics tools, you can measure the effectiveness of different web marketing techniques in real time. You can then maintain a chosen strategy or exert more effort in the event of unsatisfactory results. Alternatively, based on the results, you can abandon the ineffective method or choose another plan quickly. As a business owner, you can use performance measurement tools like Adobe Analytics to get real-time data on views, impressions, pay-per-clicks, and conversion rates, among others, to make informed decisions. Collected and analyzed data can also guide your future digital marketing efforts. For example, a video might result in your firm receiving more client inquiries than a poster design. In future digital marketing execution, your business could opt for more video content.
5. Personalization of the Customer Experience
Through e-marketing, you can create a personal bond with each of your clients which is every business owner’s dream. As a business owner, this bond allows you to understand your customers' needs and wants better. Almost all e-marketing channels have comment and review sections by clients. These interactive platforms provide a unique way to build customer relationships by responding to their inquiries and comments. Email marketing is another good way to enhance personal contact with your clients. Email marketing creates a sense of exclusivity with clients, enabling you to acquire new customers or upsell and cross-sell to existing ones. You can also relay information about your new products or new product features to your email subscribers and lead them to your company’s website.
6. Easy to build brand awareness
The various web marketing channels can efficiently work together to create remarkably great results for your firm. You can integrate the different online marketing channels via synchronized and unified messaging about your brand. This integration will lead to synergy in raising your brand awareness and will have a more significant impact. For example, you can direct potential clients to your website through email marketing. Once on the website, you can give them the option of chatting directly with you via WhatsApp, linked to your site. Also, when you embed in your youtube video descriptions your Twitter, Linked In, Facebook, Pinterest, or other social or professional media handles, you can organically lead interested viewers to these different channels.
The use of online marketing increases shopping convenience for your clients. Ease of shopping will attract them to your business, especially if the competing brands are still entirely on a brick-and-mortar modus operandi. Your potential clients can make the most complex purchases in the comfort of their homes or offices. Window shopping and all that it entails comprising price comparisons, quality comparisons, and reading other client reviews, can be done online by your potential customers. You can advertise your goods or services to prospective customers globally. You can then meet their needs efficiently without having a physical store, increasing your ease of operation. The Internet significantly reduces the costs for you and your clients. You can use AI tools like Jasper to create content and respond to client inquiries and comments, adding to your convenience as a business owner.
The benefits of adopting a digital marketing strategy far outweigh the costs, irrespective of the business's growth stage. Implementing online marketing can also be as straightforward or complex depending on how you want it to be or what you can afford. E-marketing is as accessible as it is essential in today’s world. The worst web marketing strategy is the one that’s never drafted in the first place. This article is a nudge to start working on your online marketing plan and gradually improve it if you already don't have one.
ImForza says 93% of online experiences begin with a search engine. This percentage is too
high to be ignored if you want to attract organic traffic to your website.
When managing your website, the finest SEO tools will help you to carry out keyword
research, competitor analysis, on-page and technical SEO, content optimization, backlink
analysis, ranking, and tracking, among other key digital marketing functions.
Some of the full-service SEO tools will also help you in complete social media management.
In this article, we look at some exceptional SEO tools for your consideration.
Beginning Price: $129.95 / month
Free Trial: Yes, 14-day
Best For: All-in-One SEO Features
Key Features: Projects, Keywords to track (with daily updates), Keyword, domain, and backlink analytics, Historical data, Content Marketing Platform, Looker Studio Integration, Share of Voice metric, API Access
Semrush is one of the most popular SEO tools among digital marketers today. Semrush is an all-in-one tool, making it indispensable to most online marketers. Using Semrush, you can do SEO, content marketing, competitor search, and manage your social media marketing in one place. Using the Semrush Keyword Magic Tool, you can find missing keywords and gaps, secondary keywords, search intent, and SERP features to improve on-page optimization. The topic research feature will enable you to find secondary keywords, headlines, related searches to your topic, and relevant questions. Semrush SEO Content Template and SEO Writing Assistant will help you create content briefs, discover the word count for similar articles that have ranked, give competitors outlines for similar articles, rephrase, and help you improve your article’s readability score, among other features. Semrush is truly a digital marketing powerhouse that you can consider investing in. Pros and Cons
● Automated Reporting
● PPC Competitor Tracking
● Site health grade, including all errors
and warnings, and recommendations for site improvement
● Expensive Add Ons
● Not very user-friendly with difficult terminology, especially for beginners
● The free plan is very restrictive, and the paid plans are quite costly
Beginning Price: $ 99 / month
Free Trial: No ( Free Webmaster tools available)
Best For: Users who need data from multiple search engines
Key Features: Site Explorer, Site Audit, Keyword Explorer, Content Explorer and Rank Tracker
Ahrefs is a great tool to use to create content and optimize it. Also, it has an easy-to-use interface that will make your life easy as you navigate its various functionalities. Ahrefs Site Explorer will help you understand your competitors' backlinks and keywords. This information is useful for planning your digital marketing strategy to outrank these competitors. Using Ahrefs’ Keyword Explorer and Content Explorer, you will find ranking keywords and create optimized informative content briefs. Ahrefs AI is great at creating great briefs that will help you in the brainstorming stage. Ahrefs will also allow you to see the top-ranking articles from competing sites and provide an outline and keyword distribution. You can optimize your content using this information. By utilizing Ahrefs’ site audit and rank tracker, you can further optimize your site by identifying any technical or on-page SEO issues and getting updates on your site performance on your mobile and desktop. The freely accessible Ahrefs’ Webmaster tool is another great and useful addition to your digital marketer’s toolkit. You can use this readily available feature to monitor your SEO further and get ideas on resolving any detected issues. You can also know and improve your backlinks and keywords for increased organic traffic to your site. And yes, you got this right; this tool has a free plan!
Pros and Cons
● User-friendly interface
● Comprehensive Data
● Variety of tools
● Responsive Customer Support
● Basic plans have limited reporting functions
● Can be difficult for beginners
● Rather expensive with no free trial or plan
Beginning Price: $14.99/month
Free Trial:Yes, 5-day at $1
Best for content optimization
Key Features: Content brief, content writing, content optimization, content analytics
If you are starting on a budget and want a powerful SEO tool, Frase is your solution. The basic package costs $12.66/month if paid annually. Frase is the most affordable package among the SEO tools I have covered in this article. Among its various capabilities, Frase AI will help you create full-length optimized briefs and get competitors' SERP metrics and content for your use. It will get you statistics and relevant related questions people ask on Google. Frase will help you get ahead of your competition if you utilize its unique functions.
Pros and Cons
● A 5-day fee plan available at just $1.
● Great competitor research tool
● Frase AI writer can write complete content.
● Has a compilation of most asked questions which can be used to enrich your content
● Great integration with Google Search Console, Google Docs, Hubspot CRM, and WordPress.
● Weak introductions and conclusions by the AI tool
● Its costly for the entire tool ($80/month)
● Expensive add-ons
● Doesn’t differentiate British and American words
● Cant export to word
Beginning Price: $19 / month
Free Trial: Yes, 5-day plan at $1
Best for numerous AI template options
Key Features: Keyword Research and Clustering tools, content brief, content grader, content creation, Free people also ask too, Free AI tools
Neuraltext is your one-stop shop for all your content creation needs. Neural text will enable you to research keywords, build content briefs, optimize your written content, and use its high-powered AI feature to get ideas. Neural Text’s Keyword Ideas will get you the most likely keywords, annual trends, search volume, and keyword difficulty levels. With the help of the Content Brief tool, you will get the word count, SERP position, score, and an outline for each page that ranks for a keyword. With Neuraltexts’ numerous AI templates, you can always be sure of getting a few ideas whenever you have a mind block. If you are a solopreneur, the starter plan costs $ 19, which is great for all the benefits you will enjoy.
Pros and Cons
· Many useful features available · Easy integration with Google Docs · Powerful keyword research tool
· The structure of sentences on its AI templates can be improved · Not the best quality of content brief generation and content optimization · A bit difficult to master especially for beginners
5. Market Muse
Beginning Price: $0 / month
Free Trial: Yes, 7-day. Free tier available
Best For: Content Optimization
Key Features: Competitive Content Analysis, Content Clusters, Content Planning, Keyword Research, Content Brief Generator, Content Optimization
Market Muse is yet another digital marketing powerhouse that’s worth your attention. Yes, it costs a pretty penny, but all for the right reasons. This robust digital marketing tool is also the only one, among the ones I have covered in this article, that has a free plan for beginners or if you are working on a budget. Market Muse’s competitive content analysis tool will enable you to see the strengths and gaps of the top twenty ranking articles. This visual map is very useful since it allows you to create optimized content based on keywords with high search volume that your competitors have omitted. Market Muse is also useful in content clustering, planning, and keyword research. Market Muse's unique keyword research feature will show you the keyword search intent, which will help you build your content briefs. Market Muse Content Brief Generator and the Optimize function will assist you in drafting great content briefs that are optimized. This great tool is well worth your consideration in your content creation work.
Pros and Cons
· Best content optimization too available
· Has a free tier
· Costly for the other tiers apart from the free tier
· Not very easy to master especially for beginners
Beginning Price: $ 170 / month
Free Trial: No
Best For: On-page optimization
Key Features: Content Reports, Content Inventory Pages
Clearscope has an easy-to-navigate user interface, even for beginners. This tool is great for keyword research through its Keyword Discovery function, which allows you to search keywords or URLs. Clearscope will show you keyword difficulty, the search volume, and the competition for the keywords, which is useful for planning your brief. Clearscope is great for competitive analysis. You get to see top-ranking articles and their outlines and optimize your content. If you want content not based on guesswork, Clearscope is your ally.
Pros and Cons
· Great tool for on-page optimization
· Integration with Google Docs and WordPress
· Multilingual support (5 languages) Cons
· Easy to use
· No backlink tool available
· Solely focused on content optimization
7. Content Harmony
Beginning Price: $10 /trial
Free Trial: No (Affordable trial price)
Best for content marketing briefs
Key Features: Keyword reports, search intents, content briefs, content optimization, unlimited users, unlimited projects and rollover credits
If your goal is harmonized, optimized, and data-driven content, then Content Harmony is a great place to start looking as a digital marketing professional. Content Harmony sets itself apart from competing brands by sharing the images and videos used in competing articles that rank. The images and videos can spark your mind to create infographics and images for your articles. Once you have created a project, you will use a keyword to generate a content workflow report. This report will show you the search intent, topic analysis, outlines of rival ranking pages, and competitor’s data page. The competitors’ data page will show you the readability level, word count, backlinks, images, and videos on these rival pages. This information is significant in creating your own optimized content.
Pros and Cons
· Gives image ideas with examples from the SERPs
· Great content brief creation tool
· User-friendly interface
· Content grader available
· Costlier per brief in comparison to other tools
· Interface lacks intuitiveness
· Limited integration
· Limited customization
SEO tools are crucial for improving your website's search engine visibility, driving organic traffic, and staying competitive in the online marketplace. They provide data-driven insights and automation that make the complex task of SEO more manageable and effective. However, there’s a plethora of SEO tools in the market today. Among the options available to you, it is important to pick one that aligns with your budget and goals and remember these are tools, not substitutes for your innate creativity as a content creator.
The Evolution and Impact of Web Development: Crafting the Digital Landscape
In the dynamic realm of the digital era, web development has emerged as the backbone of the online landscape, shaping the way we interact, transact, and communicate. From the early days of static HTML pages to the sophisticated and interactive web applications of today, the evolution of web development has been nothing short of revolutionary.
Dynamic Web: Rise of Server-Side Scripting The demand for more dynamic and data-driven websites led to the rise of server-side scripting languages. Technologies like PHP, Python, and Ruby allowed developers to create web pages that could be personalized based on user inputs or external data sources. Databases became integral, and Content Management Systems (CMS) like WordPress and Joomla simplified website creation and management.
Front-End Frameworks: Streamlining User Interfaces
As user expectations grew, front-end frameworks such as Angular, React, and Vue.js entered the scene. These frameworks facilitated the development of Single Page Applications (SPAs) where the user interacts with the page without reloading it. This shift enhanced user experience and paved the way for more responsive and dynamic interfaces.
Back-End Frameworks: Powering Web Applications
On the server-side, frameworks like Node.js, Django, and Ruby on Rails streamlined back-end development. They enabled developers to build robust, scalable, and efficient web applications. The decoupling of the front-end and back-end, often referred to as the "API-first" approach, became a standard practice, allowing for greater flexibility and scalability.
Responsive Design: Adapting to the Multidevice Era
With the proliferation of smartphones and tablets, responsive web design became imperative. CSS frameworks like Bootstrap and Foundation provided a grid system and pre-designed components, ensuring that websites could adapt seamlessly to various screen sizes. Mobile-first development strategies gained traction, emphasizing the importance of creating a user-friendly experience on smaller screens.
Web Development and the Cloud: Scalability and Accessibility
The advent of cloud computing transformed the way web applications were hosted and scaled. Platforms like AWS, Azure, and Google Cloud offered scalable infrastructure, reducing the burden on individual servers. This not only enhanced performance but also increased accessibility, making it easier for developers to collaborate and deploy applications globally.
Modern Trends: Progressive Web Apps (PWAs), Jamstack, and Beyond
Web development has evolved from simple static pages to complex, dynamic applications, profoundly influencing how we engage with the digital world. As technology continues to advance, the future of web development promises even more innovation, pushing boundaries and redefining the digital landscape. Whether you are a seasoned developer or a newcomer to the field, the journey of web development remains an exciting and ever-evolving adventure.
Crafting Digital Experiences: The Art and Science of Web Design
In the vast and ever-expanding realm of the internet, web design stands as the creative force that shapes our online experiences. From visually stunning aesthetics to seamless user interactions, web design plays a pivotal role in capturing attention, conveying information, and fostering a positive user journey. This article delves into the world of web design, exploring its evolution, principles, and the impact it has on the digital landscape.
The Evolution of Web Design
Web design has come a long way since the early days of the internet when pages were basic and static. The transition from simple HTML layouts to sophisticated, interactive designs has been marked by technological advancements and the ever-changing demands of users. As bandwidth and computing power increased, designers gained the ability to incorporate rich media, animations, and dynamic content into their creations.
Principles of Web Design
Web design revolves around the needs and preferences of users. Understanding the target audience is crucial for creating designs that resonate with and engage users effectively. Visual Hierarchy:
A well-designed website guides users through a visual hierarchy, emphasizing the most important elements first. This hierarchy influences the flow of information, ensuring a seamless and intuitive user experience.
With the prevalence of various devices and screen sizes, responsive design is essential. Websites must adapt to different platforms, providing an optimal viewing experience on desktops, tablets, and smartphones alike.
Color Theory and Psychology:
Colors evoke emotions and convey meaning. Web designers leverage color theory to create visually appealing and psychologically impactful designs that align with the brand and message.
The choice of fonts and typography contributes significantly to the readability and aesthetic appeal of a website. Thoughtful typography enhances the overall design and reinforces the brand identity.
Consistency and Simplicity:
Consistent design elements, such as navigation menus, buttons, and color schemes, create a cohesive visual identity. Simplicity in design ensures that users can easily navigate and understand the content without unnecessary distractions.
Modern Trends in Web Design:
Minimalistic design continues to gain popularity, focusing on simplicity and removing unnecessary elements to create clean and elegant interfaces.
Microinteractions are subtle animations or design elements that provide feedback and enhance user engagement. They contribute to a more dynamic and enjoyable user experience.
Dark mode has become a sought-after feature, reducing eye strain and providing an alternative aesthetic for users who prefer a darker color scheme.
3D Elements and Illustrations:
The integration of three-dimensional elements and custom illustrations adds depth and uniqueness to web designs, creating a visually striking impact.
Web design is a dynamic blend of artistry and functionality, continually adapting to technological advancements and changing user expectations. As we navigate the digital landscape, web designers play a pivotal role in creating immersive, accessible, and visually compelling experiences. With an eye on innovation and a commitment to user-centric principles, web design continues to shape the way we interact with the online world, crafting digital experiences that leave a lasting impression.